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Song Yan Market Vol 01.松市-未來前所

● 簡介
「松山文創園區」- 在充滿歷史文化底蘊的場域，於十年之中透過文化創意的創作、實演與共振，打造台灣最具文創能量、成果與代表性的原創基地，而隨著城市發展迎接大巨蛋開通之際，與生活美學思維提升的趨勢下，於2023年正式以「松市 SONGYAN MARKET」第一個松山文創園區的生活市集品牌，將帶著這份十年有成的文化創意能量，從創意走向生活，透過集體創作、探討與實踐，展現出未來文創生活風格美好的樣貌。

一未除了在品牌規劃這部分提供從品牌梳理、建立及設計提供整套的專案統籌服務之外，同時也以「未來前所 THE FUTURE LIFE PRACTICE ROOM 」的主題概念，從策展內容、空間設計、招商企劃與活動執行四大工作內容，完成了第一屆的松市，展現出勇於實驗、樂於思考、喜於生活的品牌精神，體現「共創、共享、共感、共好」的品牌價值。

● Info

Songyan Market at the “Songshan Cultural and Creative Park” has, over the past decade, become Taiwan’s most iconic hub for cultural and creative energy, creation, and representation through cultural and creative works, performances, and resonance in a site rich in historical and cultural heritage. As the city progresses and the Taipei Dome is about to open, coinciding with the trend of enhancing lifestyle aesthetics, in 2023, the first lifestyle market brand at the Songshan Cultural and Creative Park, “Songyan Market,” was officially launched. It carries the creative energy accumulated over the past decade and moves from creativity towards daily life, showcasing the future of cultural and creative lifestyle through collective creation, exploration, and practice.

In addition to providing comprehensive project management services in brand planning, including brand streamlining, establishment, and design, OMC also completed the inaugural Songyan Market under the theme concept of “The Future Life Practice Room.” This included four key areas of curatorial content, spatial design, business planning, and event execution, embodying a brand spirit that is experimental, thoughtful, and appreciative of life, and reflecting the brand values of “co-creation, co-sharing, co-sensing, and co-prospering.”

Clint:
SCCP Taipei

Area:
SCCP Taipei